The integrative platform for car retailers.
CROSS 2 is an IT solution engineered for the car retail business of Volkswagen Group brand dealerships; a solution building on over 40 of years of Porsche Informatik experience. The system supports all car dealership processes in sales, service, parts logistics, as well as management and controlling, allowing users to focus 100 percent on their customers.
Cost-effectiveness thanks to an integrated IT concept
CROSS 2 is highly integrated via interfaces to other Volkswagen Group standard applications. It covers the entire value-creation chain from the end-customer to retailers and wholesalers through to the manufacturing plants. This ensures optimum in-house efficiency and puts car dealership employees in a position to immediately and precisely answer every question a customer might have about a vehicle.
All users in the dealership access the same central customer database. Customer information and vehicle history are available to all the company’s or corporate chain’s users at the click of a mouse.
The system is subject to continuous functional enhancement and adaptation to market requirements, legal provisions and technological standards.
Engine room for the digital transformation
The focus in developing CROSS lies firmly – as in all applications from Porsche Informatik – on an uncompromisingly customer-oriented design. Whatever the channel or platform in which the customers operate: Porsche Informatik applications offer them a personalised, seamless experience in line with their changing expectations in the search for mobility solutions. The basis for this is a holistic data model with which the customer is integrated into the system landscape. CROSS constitutes the core of this architecture or, in other words, the machine room for the digital transformation.